TRANSend is a fictional educational program aimed towards middle to high school students with the goal of teaching the youth about Trans terminology and experiences. Ultimately we hope this will lead to acceptance and love towards the Trans community throughout society.
TRANSend is a wholistic organization that aims to support the youth in their journeys to self-discovery and acceptance in all parts of their lives.
The most important asset of TRANSend is our FRIENDS, who represent the organization in every aspect.
Outside of schools, TRANSend reaches its audience via social media. Using bold question statements to draw them in, and educating them with the help of the character’s personality.
All information and connection would ultimately funnel into the TRANSend website.
Other Assets like pronoun pins and collectable cards will act as constant reminders of the brand, and spread love throughout the community in a comforting and understandable way.
