The NKU Campus Rec Student Highlights were part of a roll out of several new weekly posts that I created as a part of my new social media role in the Marketing department.
The marketing department wanted more interaction on Instagram. Our main focus was community; we wanted the Rec to be a place for more than track stars and body builders.
The style of these images were meant to be playful, open and feature themed illustrations that change throughout time.
We refrained from using last names for the protection of students.
1st post in July (Pre-reinstated mask ordinance)
Another goal of these posts was to engage the students and tell their stories. What’s it look like working at the Rec? What are the benefits? We hoped this would inspire more people to apply to work here themselves.
Interviews were conducted by myself. In order to fully capture the spirit of the students, I decided to quote them directly.